Influencers and the SAG-AFTRA Strike: A Crash Course in Solidarity
Dane Gambrell
Jul 31 2023
Published in: Power at Work
“Last week, I posted a piece about Hollywood studios' efforts to partner with online content creators to promote their TV and film projects during SAG-AFTRA’s strike against the Alliance of Motion Picture and Television Producers (AMPTP). Since then, there’s been a flurry of conversation about the role of online influencers in this moment. While there have been many encouraging stories about creators turning down lucrative partnership opportunities with studios in order to stand in solidarity with the striking workers, some influencers have expressed confusion about why they should support the strike when they aren’t members of the union.”